Technology is advancing rapidly, minimalism and simplicity is an important asset. Consider Google, which is the simplest page on the internet. This factor contributed to the company’s dominance in the search category. If competitors filled their home pages with news, commercials and photos, Google’s white background made it easier to use. Take an example from one of the world’s most popular websites. Simplicity drives sales. Simplicity focuses on what matters most – your product. Use minimalism to design your eCommerce.
Give up decor
When people come to a website, they focus on assortment or product research to decide. Don’t distract them with special effects and decorations on your website. Your goal is the sale of your product. Also, the placement of decorative and animation elements makes your website slower, which affects your search ranking.
Center your homepage around a specific consumer action
The home screen is the area of your site that is visible to the user before scrolling. It is desirable to have information on only one thing on it. Focus on getting the client to discover what they are looking for as quickly as possible.
If your home page looks simple, users will do what you want. If the site is filled with all sorts of information, people will wonder what they should do. If you’re lucky, they’ll find what they’re looking for and make a purchase. Don’t leave your potential buyers in the dark. Take them by the hand and navigate them straight to purchase.
Pictures speak more than words
Our brains like images more than text. When your site uses photos effectively, users stay in your store for a longer period of time. It is a fact!
Plus, the images are versatile. Even if a person does not speak English but is looking for a specific product, good pictures will help him purchase.
Seven is your lucky number
Our short-term memory can store and remember only seven elements. If you suggest more to users, keep in mind you are upsetting them.
Large selection makes people reluctant to buy as they seek confirmation of their decision. They start to doubt! Give customers too many options. And they won’t buy anything at all! Therefore, design product cards to limit choices and make decision-making easier.
Monitoring your website’s analytics will help you determine which buttons are being used and which are not. If you find links that are not used by visitors, get rid of them. Why keep things that no one else uses?
This also applies to goods. If a product hangs on the home screen from day to day and is not sold, then it is worth changing it to give a chance to sell something else.
Think of screen space like display cases and shelves in a store. It is a well-known move of marketers to display more expensive or more popular goods at the level of buyers’ eyes. The same method is applied in online stores.
The key takeaway is that the more complex your eCommerce, the less conversion you will see. Read about the secrets of an attractive online store here. Minimalism in web design is simple and effective!